Some companies are associated with larger-than-life founders or CEOs. Take, for example, Apple Computers and Steve Jobs or Virgin and Richard Branson. To what extent do these individuals so dominate the companies they have created that when they pass from the scene, the future of these companies may be uncertain?
Apple and Google are pursuing different strategies – Apple sells the devise and the OS phones to other device makers. Both companies are gaining share. What does this teach about the right strategy for prevailing in a format war?
In Chapter 4, we discussed the internal value chain activities a firm can perform in its business model. The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains for three firms: one using cost leadership, another using differentiation, and a third usinf an integration business level strategy.
Select an industry and consider how the industry life cycle has affected business strategy for the firms that industry over time. Detail your answer based on each stage: introduction, growth, shakeout, maturity, and decline.
Much has been said about the competive advantage gained from innovations such as the Internet, high technology, gadgets, and apps. The chapter points out, however, that low-technolgy innovations such as the razor-razor blade business model can also create value. Think of other low technology innovations that are/were novel, useful and successfully implemented so that the innovating firm gained a competitive advantage. Find information about the entrepreneurial story behind the innovation.