The world of retail is transforming fast due to (i) new online competitors, (ii) the influence of technology, and (iii) changing consumer behavior. (See link to article). Describe the influence of these forces (i, ii, & iii) on retailers. According to the article, how should marketers adapt to these changes?
Retailers are struggling, as we have seen a number of traditional retail stores close, or reduce their store count, in recent years. Due to the perishability of food products, grocery stores have been considered to be somewhat immune to the trend of online shopping. Yet, there are a number of factors disturbing this market. According to the attached article, what are the ‘five forces’ changing the U.S. grocery business?
Undoubtedly, Amazon has played a significant role in the changes we are seeing today in retail. According to the attached article, what is Amazon doing better than its competitors, in particular, traditional brick-and-mortar retailers?
You are the health care administrator for a busy free rural medical clinic in the mountains of Western North Carolina. This clinic serves a large number of indigent clients. One particular client that comes to the clinic is Myrtle. Myrtle has a number of health care issues and she routinely sees the nurse practitioner. Myrtle is a smoker and has been told by the nurse practitioner and physician that she needs to stop smoking because it is making her condition worse. Given the limited funding of the clinic, staff come to you and asks to discontinue providing free care to […]