blog

January 14, 2019

WhaT are some of The componenTs of a company’s marketng mix?

1. WhaT are some of The componenTs of a company’s marketng mix? 2. How valuable is experience when making marketng mix decisions? Or is iT more abouT The markeTThan your experience? 3.A partcular Frm’s marketng mix usually musT change during The producT life cycle. ³here are severalreasons why cusTomers’ a±Tudes and needs may change over The producT life cycle. ³he producT may beaimed aT entrely di²erenT TargeT markeTs aT di²erenT sTages. Why you Think This is imporTanT? Or is iT? 4. Do you Think iT would beneFT The company To invesT more resources in marketng if They are alreadydoing well? […]
January 14, 2019

In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats?

This is a marketing discussion question.  It needs to be at least 200 words.  All questions need to answered. Discussion: Pricing―One of the 4 P’s Being up to date with current events is an important part of becoming a business professional. In marketing, it is part of an important responsibility to continuously scan the external environment for opportunities and threats. Execute the following steps to successfully complete this Discussion on the pricing component of the marketing mix: Step 1: Choose a current events article on pricing from the KU Online Library or from: Learn the 4 P’s©: http://www.learnthe4ps.com/category/price/ Step 2: […]
January 14, 2019

Jane decided to pay more money and buy a brand-name medicine rather than generic one

Marketing Strategy Please read the discussion question and the response to it and answer the following : Is there a difference by product category and why? Does it depend on ingestion or is it something else? Perceived risk maybe?  Support your answer with 2 marketing scholars. Discussion Question Jane decided to pay more money and buy a brand-name medicine rather than generic one. If Jane was a medical professional that she wouldn’t still make the same choice? Response to discussion question: Buying habits can’t for certain be determined by a single brand purchase. I would think that the more significant the purchase, the higher degree of risk for […]
January 14, 2019

Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery

Developing Marketing Strategies Discussion Question Colleges, universities, and other educational institutions can be classified as service organizations. Using the service-quality model, describe each of the five (5) gaps that can cause unsuccessful service delivery. Identify one example for each gap that may be evident at an educational institution. Offer a solution for each of these five (5) identified gaps. (25 points) (A 1½-page response is required.)
January 14, 2019

Why is it important for a restaurant to identify a specific target market?

Please complete the following questions. It is important that you use full sentences and present the questions and answers when you submit your work. Submit the work as a file attachment. This means you complete all work in a word processing document (e.g., Microsoft Word) and attach the file using the dropbox tool. Use the Unit 11: Text Questions dropbox basket. The answers to the Text Questions are worth 10 points. Review Questions Why is it important for a restaurant to identify a specific target market? How has the Internet made restaurant marketing cheaper and more convenient? Why are specials and promotions such effective marketing tools in today’s economy? […]
January 14, 2019

Why is it important for a restaurant to identify a specific target market?

Please complete the following questions. It is important that you use full sentences and present the questions and answers when you submit your work. Submit the work as a file attachment. This means you complete all work in a word processing document (e.g., Microsoft Word) and attach the file using the dropbox tool. Use the Unit 11: Text Questions dropbox basket. The answers to the Text Questions are worth 10 points. Review Questions Why is it important for a restaurant to identify a specific target market? How has the Internet made restaurant marketing cheaper and more convenient? Why are specials and promotions such effective marketing tools in today’s economy? […]
January 14, 2019

Evaluate Zappos’ approach to social media, focusing on key elements of the company’s social media strategy

” Week 6″  Discussion Questions 1 :  MKT 312 – Marketing Communications  “Week 6” Discussion Question “Selling A Service”  Please respond to the following: Note: Your initial discussion post and / or reply(ies) can be the traditional keyboarded entry, or you can use a video response (See the Job Aid in the Student Center of the online course). Watch the video titled “Zappos” (5:21) below. Click hereto view the video if it is not appearing or playing correctly above. Next, evaluate Zappos’ approach to social media, focusing on key elements of the company’s social media strategy. Assess the effectiveness of Zappos’ […]
January 14, 2019

Name several nongovernmental regulatory forces

Principals of marketing, chapter 3 discussion questions Name several nongovernmental regulatory forces. Do you believe that self-regulation is more or less effective than governmental regulatory agencies? Why? In what ways are cultural values changing? how are marketers responding to these changes? What are four dimensions of social responsibility? What impact do they have on marketing decisions?
January 14, 2019

Select a health care provider with which you are familiar and determine the best way for that provider to leverage word-of-mouth marketing?

Personal Marketing Communications”  Please respond to the following: Select a health care provider with which you are familiar and determine the best way for that provider to leverage word-of-mouth marketing. Explain your rationale. Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Provide specific examples to support your response.
January 14, 2019

What would be your goals in terms of advertising a new Social Media Marketing program to current and prospective students?

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program? What would be your goals in terms of advertising a new Social Media Marketing program to current and prospective students? What type of advertising strategy would you suggest for this new Social Media Marketing major? How is advertising and sales promotion similar? Dissimilar? Which do you think is a more effective communication tool for marketing managers and why?