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January 14, 2019

What would be your goals in terms of advertising a new Social Media Marketing program to current and prospective students?

Suppose that a new Social Media Marketing program is being developed for your school. As an Administrator, how would you advertise it and find support for this new program? What would be your goals in terms of advertising a new Social Media Marketing program to current and prospective students? What type of advertising strategy would you suggest for this new Social Media Marketing major? How is advertising and sales promotion similar? Dissimilar? Which do you think is a more effective communication tool for marketing managers and why?
January 14, 2019

Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC)

Discussion Question An increasing trend in marketing communications is to use “content marketing.” Discuss the components of content marketing and how each component contributes to the integrated marketing communications (IMC). Support your position.  
January 14, 2019

Do you think needs triggered by marketing efforts are unethical?

Marketing assignment 3-4 paragraphs Discussion board additional question It is true that a perceived need can be as simple as noticing an empty container. It can also be activated by marketing efforts. Do you think needs triggered by marketing efforts are unethical? In other words, should (or even can) marketers trigger a consumer need? Let’s all discuss.
January 14, 2019

What are the four major uses or applications of an understanding of consumer behavior?

Discussion board question response Successful marketing decisions require extensive information on consumer behavior theory. Consumer behavior theory provides the manager with the proper questions to ask. Managers, regulators, and others use consumer behavior and knowledge to make decisions. What are the four major uses or applications of an understanding of consumer behavior?
January 14, 2019

What are the benefits and limitations of selling through a store front and online? 

Analyze the challenges that organizations face in the effective transition between selling products using the traditional brick and mortar marketing channel and selling products online. Synthesize the strategies that organizations like Zara and Pier 1- two companies that are having difficulty developing eCommerce capability can implement to increase the effortless movement of customers between the traditional and online channels. What are the benefits and limitations of selling through a store front and online? Your response should be at least 250 words in length. View PDF files attached for information from Textbook Chapter 12, 13, and 14 Use APA Format
January 14, 2019

Identify the strategies for entering into the global market

Identify the strategies for entering into the global market. Assess the strengths and limitations of each. Give an example of a company that has made a success of doing business in the global economy. What lessons from McDonald’s success in the global marketplace are transferable across industries? Your response should be at least 250 words in length. View PDF files attached for information from Textbook Chapter 12, 13, and 14 Use APA Format
January 14, 2019

What are some of the things a good marketing plan does to help ensure its effective implementation? 

What are some of the things a good marketing plan does to help ensure its effective implementation? Your response should be at least 250 words in length. View PDF files attached for information from Textbook Chapter 1 Use APA Format Course Textbook is – Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc This text is a Constellation™ course digital materials (CDM) title.
January 14, 2019

How does Southwest Airlines’s marketing management strategy build strong loyalty relationships with business customers?

In THREE full-developed paragraphs answer the discussion question (total three paragraphs). TOPIC: How does Southwest Airlines’s marketing management strategy build strong loyalty relationships with business customers?
January 14, 2019

How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?

The 3M Post-it Highlighter case presents a number of issues in marketing. Let’s get a robust discussion going around the following questions: How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter? How were the ideas important to the success of the products? What are the opportunities/threats for 3M to take the Post-it Highligher international?
January 14, 2019

Stages in a high involvement purchase like buying a house or a car

The typical buying process consists of the following sequence of events: problem recognition, information search, evaluation of alternatives, purchase decision, and post purchase behavior. What specifically do you do as a consumer in each of these stages in a high involvement purchase like buying a house or a car? List the four main psychological processes as discussed in the text and what should marketers do to manage these four psychological processes affecting consumer behavior? Your response should be at least 250 words in length. View PDF files attached for information from Textbook Chapter 3, 4, and 5 Use APA Format […]