Target Market Segmentation Review the following two (2) automotive advertisements. Determine the target customer/market(s) that the vehicles in each of these ads would appeal to. In your post, give information about each target group. It could include information related to age, lifestyle values, attitudes, wants and needs, gender, age, number of kids, education income, stage in the household lifecycle, geographic location (urban vs. rural, etc.), or risk orientation, etc. Next, come up with a brief marketing pitch (two to three (2-3) sentences) to persuade the target customer that the vehicle is right forhim/her Assist with this discussion question?
This week we will study Chapter 8, 9, 10, 11: Product, Services and Barnds ; New Product development and Product Life-Cycle Strategies ; Pricing Products and Strategies. Study these chapters and answer the following questions. 1. Describe the difference between product and service. What is ESPN selling? Discuss this in terms of the core benefit, actual product, and augmented product levels of ESPN. 2. Expalin why brand equity is important to the seller. Does ESPN have strong brand equity? How does its brand equity relate to its brand value? 3. Assume the company expects to sell 300 million ounces of M&M Premiums within the first year after introduction but expects that half of those […]
Discussion Question HSVC101- Discussions M02 Discussion Short paragraph for the following question: Discuss how a helper could respond to a helpee who says “women should not express anger” or to the helpee that says “emptions are a sign of weekness”,
Discussion question #1 What are the pro’s & con’s of capital punishment ? Discussion question #2 What did you learn new about the correctional options? Which option (s) do you believe is most effective and why?
Principles of Management – MGT300 – Module 6 Discussion Question: We learn in this module about the impacts that organizational culture and organizational structure have on outcomes that are important at the organizational, team, and individual levels, and internationally. Discuss the importance of organizational culture, what it impacts in the workplace, and how it shapes an organization ethically and globally. Then, consider an organization with which you are, or have been, affiliated (whether professional, military, religious, civic, hobbyist, etc.). How do the concepts of culture and structure manifest themselves in the organization locally, nationally, and globally? How could they be […]
Discussion question number 1: Percentage-of-Completion vs. Completed-Contract Method What is the difference between the two methods? What are the circumstances that determine which method should be implemented? Why should the percentage-of-completion method be used over the completed-contract method whenever possible? Does either method lend itself to income manipulation? Why or why not?
Development: Fundraising and Healthcare Philanthropy Introduction and Alignment Fundraising and philanthropy form the foundation of almost every non-profit healthcare institution in the United States. It is not uncommon to see a donor wall in the lobby of a hospital, or that a building – or even the entire institution – is named after a philanthropic benefactor. The development function is of such importance that it is often the sole responsibility of a senior executive or discrete department. Effective marketing provides the framework for successful fund development. Upon completion of this assignment, you should be able to: Evaluate the strength, weaknesses, opportunities, and threats […]
Discuss the complications role that the Internet plays as a market channel in today’s business environment. Discuss what empowerment means to you, and provide an example of how managers can facilitate it. At least 250 words for each discussion question.
Discussion Question: Do Google, Apple, and other technologies know where you are and what you are doing? We are all familiar with how some organizations might be using technology to track the location of people. In some cases, people may not even realize it is happening. Location-based tracking is common to all smartphones, for good reasons or bad. The popular location-based service company Foursquare has an app so you can check in at various locations to receive discounts, become Mayor, and see who else might be there. DealLeak, which aggregates deals from the likes of Groupon and Living Social, needs […]
Discussion Question: Locate the mission statement of your company or of a company you frequent regularly (such as Target, Starbucks, etc.) What is the central focus of the company’s mission statement? What insights about the company did you get from its mission statement? How does the mission statement address the eight components of an effective mission statement (i.e., customer-market, product-service, geographic domain, technology, concern for survival, philosophy. self-concept, and concern for public image)? Respond to two other students’ posts about their analysis of a mission statement. NOTE: Post a link to the company’s mission statement or annual report.