Based on your point of view, answer the following questions. Each question should be answer in a half page. The answers should be under their questions. 1) What does the environment mean to you? 2) How do you interact with the environment on a daily basis? 3) How does the environment affect you?
Please post a 150-300-word response to the following discussion question by clicking on Reply. Do you think it is necessary for a person study business administration to learn psychology and neuroscience? Explain your answer. (minimum 150 words)
What is the right supply chain for your product? (at least skim this one): http://mba.teipir.gr/files/Fisher_What_is_the_right_SC_for_your_product.pdf Gray Market Perfume: http://www.wsj.com/articles/luxury-perfume-makers-turn-to-wal-mart-target-1443226316 (alt version: http://www.racked.com/2015/9/28/9408993/designer-perfumes-box-stores) Discussion Questions: Think about the supply chains for Campbell’s Tomato Soup and a variety of Campbell’s “Go” soups, such as Moroccan Style Chicken with Chickpeas (http://www.campbellsgo.com/). How do you expect the supply chains to differ? Consider forecasting, production planning, marketing, manufacturing, suppliers, strategy, etc. Explain the differences. The article “What is the right supply chain for my product?” will be useful for this discussion. If you were a product manager for one of the products listed in the article “Gray Market Perfume”, […]
Video Case: Crispin Porter + Bogusky Summary Crispin Porter + Bogusky has been working over time to prove that it is the most innovative firm at truly integrating marketing promotions and advertising campaigns. Crispin has worked miracles for companies like Virgin Atlantic Airways and BMW’s MINI by executing non-traditional campaigns designed to work within limited budgets. Crispin’s unique capability to balance strategy with creativity is what produced such ground-breaking efforts as the “Truth” campaign. Crispin landed this campaign in the late 1990s after the state of Florida successfully sued tobacco companies and set up a foundation to fund anti-tobacco advertising […]