How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?

How does Southwest Airlines’s marketing management strategy¬†build strong loyalty relationships with business customers?
January 14, 2019
Stages in a high involvement purchase like buying a house or a car
January 14, 2019
Show all

How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?

The 3M Post-it Highlighter case presents a number of issues in marketing. Let’s get a robust discussion going around the following questions:

How did 3M’s David Windorski get ideas from college students to help him in designing the final commercial version of the Post-it Flag Highlighter?

How were the ideas important to the success of the products?

What are the opportunities/threats for 3M to take the Post-it Highligher international?