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What are some of the things a good marketing plan does to help ensure its effective implementation? 

What are some of the things a good marketing plan does to help ensure its effective implementation?

Your response should be at least 250 words in length.

View PDF files attached for information from Textbook Chapter 1

Use APA Format

Course Textbook is –

Finch, J. (2012). Managerial marketing. San Diego, CA: Bridgepoint Education, Inc

This text is a Constellation™ course digital materials (CDM) title.